A journey to the culture and the history of wine with the Vivanco Museum in La Rioja

Not only is Vivanco an accomplished and high-quality wine-producer but it was one of the early pioneers in investing in its ‘visitor experience’. The Museum of Wine Culture, located in front of the village of Briones in La Rioja, is an absolutely essential visit for any wine lover.

Back in 2004, it opened up a museum and gardens – spreading out over 4,000 square meters – that examines the relationship between mankind and wine. In addition to displaying the tools of the trade and outlining the history of wine-making, Vivanco also presents artworks that illustrate how wine has inspired artists with pieces by Pablo Picasso, Sorolla, Joan Miró and Juan Gris to name but a few. It’s hard to find a better example of a winery with art in Spain.

After you’ve enjoyed the artwork, you can discover La Rioja gastronomy in the panoramic restaurant, or simply relax in the Bacchus Garden, a collection of grapevines which boasts more than 220 varieties from around the world.